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CODE Methodology
Welcome, What You'll Learn and Schedule Details
CRITICAL Onboarding Instructions ***MUST WATCH*** (22:43)
How CODE Methodology Works (28:52)
The Structure of a CODE Ad (30:18)
The Metrics We Live By (12:25)
Social Rules of Engagement
The Social Rules of Engagement - The Prime Directives (24:59)
The Social Rules of Engagement - Part 2 (15:26)
Sandbox Messaging Formulation
How the Message Creation Process Works (10:57)
States of Awareness (20:29)
Your Prospects Sophistication and How it's "CODE Translated" (24:27)
Message Extraction Worksheet & Coaching Call (13:08)
The 9 Engagement Elements (50:11)
Element Discovery Worksheet
Problem Aware Headline Formulas (27:44)
Solution Aware Headline Formulas (36:48)
The EPIC Ad Formula Full Outline (36:45)
Evidence Based Example EPIC Ad (13:29)
EPIC Ad Worksheet 2.0
The Social Rules of Engagement - Part 3 (6:17)
The Social Rules of Engagement - Part 4 (14:11)
Sandbox Operations
Sandbox Setup & Optimization (40:11)
Copy Testing Part 1 (20:24)
Copy Testing part 2 (35:12)
Image Testing (23:23)
Taking Your 'Sandbox Ad' to Full Budget
Hot Seat Application for Group Calls
Application Here - You must have had at least 1 call with your Coach before submitting a call with Chris
Differentiation - The Scaling "Multiplier"
Differentiating Yourself - "Mechanism Mayhem"
Proving Your Unique Mechanism
Awareness Based Retargeting
Retargeting Part 1 (61:06)
Playground Phase- Discovering PBC Sets - Messaging Matrix - EPIC Flowsheet
The PBC Process [Beta Class Replay here] (1110:47)
The CODE Messaging Matrix Walkthrough (31:16)
How to Use The EPIC Flowsheet to write your first ad (42:07)
Playground - Deep Level Messaging Optimization
'Singularizing' Focus with 'Context Words'
The 'Most Bestest' Words NOT to use in Headlines
When to use 'Weak Words'
Decision Triggers (50:40)
Buying Levers (32:56)
Resources - Guides - Templates
Ad Templates - "The Buyer Multiplier"
Ad Template - "The Superior Solution"
Ad Template - "The Rainmaker" Lead Magnet Ad
Ad Template - "The Symptom Cluster" Root Cause Webinar Invite"
Ad Template - "The Call Creator" - Book a call/Application invite
How to Use The EPIC Flowsheet to write your first ad
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