Welcome to "Facebook Code of Conversions"
Module 1: The 'Social Rules of Engagement'
Module 2: Audience Engagement Formulas
Module 3: Proven Ad Formulas & Templates
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Lesson 1: The "NNS 105%" Framework For Facebook Ads
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Lesson 2: How to 'Reverse - Engineer' an Offer
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Lesson 3: How We Use the "Offer Analysis"
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Lesson 4: The "Ideal Customer Formula"
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Lesson 5: Ideal Customer Formula Walkthrough
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Lesson 6: The 'EPIC' Ad Formula
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Lesson 7: The 'Better Way' - Webinar Invite - Solution Aware
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Lesson 8: 'The Rainmaker' - Lead Magnet - Solution Aware
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Lesson 9: Solution Aware Direct to Cart Template
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Lesson 10 "The Buyer Multiplier" Direct to Sale Template (28:28)
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Lesson 11: "The Symptom Cluster" Unaware Webinar Invite (29:38)
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BONUS: Module 3 Deep Dive Webinar
Module 4: The EPIC Long Copy Story Ad Formula
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Lesson 1: The 'Epic' Story Formula
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Lesson 2: Engage - Setting the Stage
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Lesson 3: Present - Presenting the Struggle & the Challenges
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Lesson 4: Illustrate - Showing the "Journey of Discovery"
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Lesson 5: Convert - Revealing the Code & Your Call to Action
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Lesson 6: Template - Long Copy Story Ad - "Credible Witness"
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BONUS: Empathy Map Session with Irina & Keith
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BONUS: Module 4 Deep Dive Webinar
Module 5: Video Ad Formulas & Templates
Module 6: Ad & Funnel Optimization
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Lesson 1: The NNS Complete Ad Creation Process
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Lesson 2: The Code for Properly Reading Your Metrics
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Lesson 3: Troubleshooting - CTR (All) Low - CTR (Link) Low
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Lesson 4: Troubleshooting - CTR (All) High - CTR (Link) Low
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Lesson 5: Troubleshooting - CTR Ratio is Good but Low Conversion Rate on Landing Page
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BONUS: Module 6 Deep Dive Webinar
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BONUS: Retargeting Schemes Webinar
Module 7: Safely Scaling With Margins
