The EPIC Ad Structure | North Node Solutions

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CODE Methodology

Week 1 - Welcome, What You'll Learn and Schedule Details

CRITICAL Onboarding Instructions
How CODE Methodology Works (28:52)
The EPIC Ad Structure (30:18)
The Metrics We Live By (12:25)
The Most Common Mistake Marketers Make With Their Message (14:37)
PBC - The Core 3 - from Negative to Positive - then Constraint (24:00)

Sandbox Messaging Formulation

Extracting Your Primary Messaging (34:13)
The 9 Engagement Elements (50:11)
Element Discovery Worksheet
Headline Formulas (75:17)
The Sustainable Seven Rules for Engagement (26:31)

Week 2 - The EPIC Ad Formula

The EPIC Ad Formula - Present Section (13:39)
The EPIC Ad Formula - Illustrate Section (10:49)
The EPIC Ad Formula - Convert Section (14:17)
EPIC Ad Worksheet 2.0
The 9 Body Copy Rules
Application for a Group Hot seat to Review Your EPIC Ad

Week 3 - Sandbox Operations

Copy Testing (16:58)
Image Testing (11:01)
Audience Testing (25:34)
Developing Message Sets from Initial Testing (27:09)

Week 4 - Playground Phase - Auction System Optimization

States of Awareness (20:29)
Your Prospects Sophistication and How it's "CODE Translated" (24:27)
Retargeting (61:06)
Hacking the Bidding System Within The Algorithm (26:52)

Week 5 - Deep Level Messaging Optimization

The 'Most Bestest' Words NOT to use in Headlines
When to use 'Weak Words'
'Singularizing' Focus with 'Context Words'
Decision Triggers (50:40)
Why Prospects Do NOT buy from You (13:15)
Buying Levers (32:56)

Week 6 - Differentiation - The Scaling "Multiplier"

Differentiating Yourself - "Mechanism Mayhem" (18:36)
Proving Your Unique Mechanism (25:40)

Week 7 - Stadium Phase - New Message Sets - Messaging Matrix - EPIC Flowsheet

The PBC Process [Beta Class Replay here] (681:56)
5D Messaging Matrix (48:25)
Using The EPIC Flowsheet to Create Your EPIC Ad [Part 2 of 5D Messaging Matrix] (57:13)

Week 8 - Stadium Phase

Stadium Guidelines and Optimization [Coming Soon]

Resources - Guides - Templates

NeuroCreative Workshop by Dr. Nic Lucas (126:01)
NeuroCreative Workshop Follow Up - Deep Dive (152:45)
Email Deliverability Training By Sasha Sibree (41:02)
Ad Templates - "The Buyer Multiplier"
Ad Template - "The Superior Solution"
Ad Template - "The Rainmaker" Lead Magnet Ad
Ad Template - "The Symptom Cluster" Root Cause Webinar Invite"
Ad Template - "The Call Creator" - Book a call/Application invite
Legacy Headline Formulas

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The EPIC Ad Structure

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